About Us

The importance of Buying Local

Being local to Fort Collins, we understand the importance of keeping business local and we, both individually and as a business, try to do as much business locally as possible.  Besides reducing transportation costs and being more sustainable, keeping business local has huge economic and other benefits.  For example, money spent at local business is typically put right back into the local community whereas money spent at large corporations and franchises is oftentimes shipped back to their corporate headquarters.  Keeping money local is extremely important so the "money multiplier effect" can reach its full potential.  For example, if a customer spends $1.00 at Matador Mexican Grill, Matador then spends this money locally with local advertisers, vendors, employees, etc. where in turn, these local advertisers, vendors, employees, etc. spend the same dollar locally creating a "multiplier" effect where everyone in our local Fort Collins community benefits (more jobs are created, more money is available for better schools, roads, parks etc., the list goes on and on).  However, large corporations and franchises take this same dollar and send it back to their corporate headquarters completely destroying the money multiplier effect in our community.  Numerous economic studies have been performed validating the importance of spending money with independent & locally owned business.  One study talked about by Kelsey Keith in a Fast Company article shows $0.73 out of every $1.00 spent at a local business stays in the local ecomony whereas only $0.43 out of every $1.00 spent at non-locally owned businesses stays local (see the graph at the left).  Likewise, hometownadvantage.org compiled a list of studies showing how important it is to buy local.

We would absolutely love it if you make Matador Mexican Grill your local restaurant of choice, although regardless of where you eat or shop, we would
highly encourage you to choose a local business.  Together we thrive!